Intern Diary #3
When people think of internships at Southwick’s Zoo, their minds may automatically go to animal care positions. However, there is a lot more to running a zoo than just the animals. I am fortunate enough to have a marketing internship here at Southwick’s Zoo and I can say that it is a truly unique experience. My job changes from day to day depending on what events are coming up and what is new to the zoo. Although I primarily work in the office, I get the chance to take breaks during the day to walk around the zoo to take some photos to share with our fans on social media.
I also get the chance to help out with the planning of the larger events here at the zoo. I am able to talk to employees and owners of the zoo and help out with brainstorming how to best promote the event. For example, I was able to help out with Lions, Tigers, and Beers which turned out to be a huge success and it was something that I learned a good amount from. I also worked on Earth Awareness Day and advertised for the Earth Bash booth to encourage visitors to purchase discounted tickets to the event that day. Unfortunately, the weather did not work out like we had hoped, but it is something that everyone who deals with an outdoor venue must cope with. We still made the rainy day work and we hope that our visitors still enjoyed their visit!
Finally, although I’m more on the business side of the zoo, I do get to interact with the animals on a more personal basis. Sometimes, the zookeepers allow us to hold the animals, or go “behind the scenes” to take some pictures that no one else is able to get. For example, I was able to take a picture of Cricket, the baby tapir, before he was even let out into the exhibit. It’s amazing to be able to be so close to these beautiful creatures and it’s something that I wouldn’t be able to do at any other internship.
Being a marketing intern here at the zoo is a rewarding job. Each day, I think about what I can do to keep visitors interested in the zoo and how to ensure that they visit us again. I get to spend time taking beautiful, and sometimes humorous, photos of our animals and share them with our fans. Sometimes, our visitors get the best photos though. We get to share photos that professional photographers take, or the average visitor takes on a day with perfect lighting at just the right moment. It is so rewarding when visitors send us photos of their favorite moments of their visit and express how much they loved their experience, and it’s even better when we get to share those positive messages with the rest of our fans.
I have learned so much from this internship and it has been a great summer here at Southwick’s Zoo. I encourage anyone interested in getting an internship to apply, because working at this zoo is an experience like no other.